Maybe they should have thought that one through a little better…
Mercedes-Benz Australia has come up with a new promotional offer, and it has us quite confused.
Aimed at providing a limited service where Mercedes-Benz Financial covers up to 3 months or a value of $4,500 on a new car, the brand gives customers a hassle free purchase opportunity for a new Mercedes-Benz.
The offer, labelled ‘enjoy nothing’ and ‘the best is nothing’ has us a little puzzled.
As you may know, Mercedes-Benz’s slogan has always been ‘the best or nothing’, so we we can’t help but question the paradox.
The age-old slogan ‘the best or nothing’ implies that their cars are ‘the best’, which further suggests that nothing of lower quality is acceptable – however the new campaign seemingly contradicts this by asking customers to ‘enjoy nothing’, even specifically tell people to ‘enjoy nothing at your Mercedes-Benz retailer today’.
Is the best now nothing?
Is Mercedes saying that their cars are nothing? If so, what’s the best?
Perhaps the best is nothing – but in that case, your choice is either nothing or nothing, unless something else is the best…
Also, is there nothing at the local Mercedes-Benz retailer?
And are customers prompted to walk into their local retailer for nothing?
Wait, we’re even more confused now.
Mercedes Australia states that the offer only applies to a new or demonstrator A-class sedan, CLA, C-class, CLS or E-Class. Offer ends September 30th.
Want to see it for yourself?
Click here to see the offer on the Mercedes-Benz website.